Step 1: Understanding the business model
Before we start with the practical issues, there is one important thing you
have to understand and it's what kind of business you'll be into. I'm not
meaning that you will have to do anything nasty, or illegal, but if you're going
to get income, you need to know how.
If you want to develop your own site, and get some income from it, I must
warn you that it will take you some time, and some effort as well. And what will
you get from it? Money, of course. The real question, once again, is how.
Ready? Here we go!
Perhaps you're not familiar with e-business (don't worry you don't need to
be). There are different business models, from large-scale operations like
Google, Amazon, eBay, and many more, to small business like this one (I have no
employees right now, and I work full time as an IT Consultant). In the middle,
whatever you can imagine.
I'm not going to bore you with a dissertation on e-business, I'm going
straight to the point. In any case, if you're curious about different ways to
develop a business on the Net, you can check
The model I'm going to present you is called
Infopreneurship. The name
is really not important, but the basic idea behind it is getting income for
What kind of information?
Just about anything! In our case, culinary information: recipes.
Getting money from information
There are also different ways of getting money from information, the most
obvious one being a paid subscription service. One example of this is the
online edition of a newspaper, such as the New
York Times. The idea is quite simple: if you want information from us, just
pay for it!
There are, however, other ways not so straight as subscription.
Advertising is one we all know. Displaying ads on your site is an easy
way to monetize it. The idea is basically the same you can find on TV, or in
Search Engines such as Google or Yahoo! We'll cover this one in a further
The third one, and that's very particular of the Internet, it's
marketing. What is it? It's a sophisticated version of advertising. You
refer - through links in your pages - potential customers to online merchants.
If they end up buying, you get paid.
The theory might seem easy, but how do you do this in your recipe site?
We'll see it in the next section.
Just keep reading!
Monetizing a recipe site
So far, we've got the idea - a recipe site - and different ways to monetize
(paid subscription, affiliates, and advertising). Which one should you choose?
First of all, let's review the basic idea: people come to your site looking
for information on recipes - those special recipes that you love and that you've
posted for them in the internet. There are two possible approaches:
- Publish some of them for free and make pay for the rest. That
would be a subscription model. It's a good idea if you're a famous chef or
if you have some special recipes that people would go after (and they know
it in advance). As I said earlier, this method is the most direct one, but
also is the most difficult to implement. You'll need Control access
software, as well as some kind of shopping cart system to collect the
payments from your customers. It might be a good idea if you already have
some kind of relevance, but I would not recommend it for a start.
- Offer them all freely, and insert Ads and Affiliate links in your
content. As you can see in my sites (tapas-recipes.com
and spain-recipes.com), this is
the model I've chosen. It's easy to implement (just publish the recipes and
insert the links), you don't have to worry setting up complicated access
control systems or shopping carts - you just wait to receive your check at
the end of the payment period and cash it at your favorite bank - and, the
most important reason, it works from day one.
So, if you're new to all this, or just want to give it a try, I would advise
you to use method #2. It's the best way to start your own business, based on
If you love cooking, and you've got a recipe collection, it's quite easy to
get a nice side income from it. The basic idea is to publish them in the
Internet and generate revenue from promotion of related articles (for example
ingredients, wine, cookbooks, etc.) as well as advertisement.
I believe the concept is quite easy to understand, but there is one thing you
have to learn before you start: the order in which you do it really influences
the outcome (i.e. the revenue) you will get from your efforts. Don't - I'll say
it again, DO NOT - start registering domains, and creating content, and linking
to merchants, before having read this guide.
So, if you're ready to continue, let's proceed to
Step 2: Developing your
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